“Graham’s advice and support…has enabled us to buy our premises and the kind of house we’ve always wanted.”

Richard Hooper, Managing Director


PS4B (formerly Prime Solutions 4 Business Limited) acts as an external IT department for a range of businesses across the West Midlands.

Why PS4B chose Cunningtons

“We started working with Cunningtons in 2010,” explains managing director Richard Hooper, who owns the business with his wife and finance director, Kerry. “They came highly recommended to us by Nat West and we were impressed by their friendly and pro-active approach.

We’ve built our relationship through monthly meetings, where I explain what is going on for us and Graham acts as a sounding board. When you’re an owner-manager, you often can’t see the wood for the trees.

We moved to Cunningtons because Kerry and I were becoming increasingly frustrated with our accountants, they were making money from us and doing little more than rubber stamping things. They were not being pro-active,” explains Richard. “With Cunningtons, they respond quickly, whether we phone or email them.”

How have Cunningtons added value to the business?

“Cunningtons help us as we go along and they don’t wait until the end of the financial year to flag up something which isn’t working. They help us make key decisions at the right time.

“Our turnover has steadily increased, but more than that, Kerry and I talk to Graham about what we want from the business personally. His advice and support - both through his own knowledge and some top contacts - has enabled us to buy our premises and the kind of house we’ve always wanted.”

Company overview

  • Founded: 2004
  • Location: Coventry
  • Sector: IT support
  • Client base: Broad range of SME clients ranging from accountants, solicitors and automotive
  • Staff: 7